History – Tradition for Generations

Berger-Seidle looks back on a long tradition and almost a century of experience, innovation and technical progress. As a key component of the Berger Group, Berger-Seidle today consists of three successful corporate lines.

The basis and the first beginnings go back to Philipp Berger, who in 1926 founded a paint trade company with later production in the German chemical town of Ludwigshafen am Rhein and worked until the early 1960s. Since the beginning of the 1950s, the specialization in high-quality industrial coatings and since 1960 also on parquet finishes was established. The relocation of the company from Ludwigshafen to Grünstadt enlarged in 1980 capacities – with reserves for the further successful expansion of the company. 24,000 m² of terrain and large buildings enabled the systematic modernization and expansion of the production facilities in the following decades.

With the takeover of the wood floor finishing specialist Georg Seidle GmbH, Freiberg, founded in 1945, and the merger of the product ranges in 1988, the development into one of the leading manufacturers of parquet flooring finishes in Europe and worldwide was initiated. Ambitious development activities and worldwide marketing led to a great variety of environmentally friendly finishes and oil systems and smart problem-solving products. As a logical step in global development, the subsidiary “Berger-Seidle America L.P.” was founded in 1997 in Duluth, Georgia, USA.

The idea of supplying all chemical-technical products for parquet from a single source was realized in 2009 by adding parquet adhesives to the product portfolio. With the acquisition of the traditional adhesive manufacturer Ramge-Chemie GmbH, Dudenhofen, founded 1928, and its complete integration with Berger-Seidle in Grünstadt in 2013, Berger-Seidle rounds off its comprehensive product range.

The seminar and technical center, which was built in 2012, offers large, ideal space for the implementation of technically demanding seminars and perfects the overall range of today’s Berger Group and especially the Berger-Seidle GmbH in Grünstadt.

Parallel to the “Berger-Seidle” division, the Berger Group furthermore includes its sister companies “Berger-Lacke” and “Berger-Zobel”. The business unit “Berger-Lacke” is home of the highly specialized industrial coatings (www.berger-lacke.de). Under the [Z] Zobel brand, Berger-Zobel is a premium supplier of state-of-the-art, environmentally friendly window, facade and door coatings (www.zobel-coatings.de). These sister companies and brands also represent a leading position in their segments and are very successful all over the world. In many countries they are today – like Berger-Seidle – successful market leaders.


Major investments in two new halls for production, warehouse and shipping as well as in the TechnologyCenter IndustrialCoatings


Integration of the Worms site in Grünstadt


Berger takes over 100 % of Zobel-Chemie GmbH


Creation of a holding structure within the Berger Group


Integration of the Dudenhofen site in Grünstadt


Major investment in new seminar and application technology center in Grünstadt


Berger takes over 100% of Ramge-Chemie GmbH


Major investments in three new halls in the area of raw materials, production and shipping at the Grünstadt site


Integration of the Freiberg site in Grünstadt


Markus M. Adam joins the company as 4th generation


Foundation of the distribution subsidiary Berger-Seidle USA


Major investments in new buildings for administration, distribution and social areas in Grünstadt


Consolidation of the parquet coatings segment in Berger-Seidle


Berger takes over 100% of Georg Seidle GmbH


With Franz Adam, the 2nd generation is retiring


Relocation of Berger from Ludwigshafen to the much larger and present location in Grünstadt / Weinstraße


Thomas M. Adam joins the company as 3rd generation


Specialization of Berger on parquet coatings segment


Specialization of Berger on industrial coatings segment


Foundation of the company Berger as dealer and producer for paints and paints by Philipp Berger in Ludwigshafen


Relocation of the company Berger within Ludwigshafen to a larger location Bleichstraße


Founding of the company Zobel as a dealer and producer for wood protection coatings by Harry Zobel in Worms


Foundation of Seidle as a producer of parquet and wood coatings by Georg Seidle in Freiberg


Founding of Ramge Chemie as a producer of adhesives by Peter Ramge in Dudenhofen


Foundation of the company Berger as dealer and producer for paints and paints by Philipp Berger in Ludwigshafen